Shopify, Email, CRO & Strategy Services for DTC Brands
I handle everything from Shopify builds to Klaviyo flows to growth strategy. One relationship, one point of view, no wires to cross.
Shopify Design & Development
I use design to build better ecommerce businesses. Every decision — from wireframes to launch — is measured against one question: does this help your customer buy?
- Store builds & migrations
- Theme customization & Liquid
- Customer experience & UX
- Store management & apps
- Branding & visual identity
Email & Klaviyo
End-to-end email marketing for DTC brands. I build and manage Klaviyo programs that turn your list into a predictable, repeatable revenue channel.
- Automation flows
- Campaign strategy & calendars
- Segmentation & list health
- Email design systems
- Deliverability & reporting
CRO & Experimentation
Systematic experimentation that compounds over time. Every test starts with a written hypothesis and ends with statistically rigorous results tied to real revenue.
- A/B & split testing
- UX auditing & heatmaps
- Landing page optimization
- Checkout & cart optimization
- Measurement & attribution
Growth Strategy
The connective tissue between every channel. I act as a strategic partner — connecting execution across all pillars to growth outcomes through analysis, planning, and honest counsel.
- Quarterly planning
- Analytics & customer research
- Promotional strategy
- Decision support & counsel
