We're a colourful team of weirdos.

We are a group of friends who have been solving creative problems together since we met at OCAD University.

As ex-Shopifolk, we honed our ecommerce skills with 1,000's of stores and businesses. Now we work with ambitious ecommerce owner-operators who care about sustainable, owned channel growth.

Liam Carmichael

Ecommerce Strategist

Liam started at Shopify right after graduating from university - leaving product design for ecommerce and hasn't looked back. A mix of experience in growth strategy, design and running his own ecommerce stores makes him a valued consultant. In his spare time, he is experimenting with AI tools and watching hockey.

Kersti Nurka

Product Designer

Kersti's diverse experience in digital and physical design is super cool. She might not like the word design thinking, but she certainly has the chops to create interesting, useful, and user-centric experiences that customers and brands love. In her spare time, she loves travelling and experiencing new foods, drinks, and cultures.

Miriam Tomkin

UX Designer

Miriam is where we get our spice (and taste). She has an eye for design, is always an advocate for CX and accessibility, and can turn on beast mode to get a project across the finish line. Her research skills are top notch too! In her spare time, she is cuddling with her cats, experimenting in the kitchen, or reading a good book.

Sally Labib

Ecommerce Strategist

Sally brings an anthropological flair to her career in digital media. Starting out in marketing, she quickly found a passion for digital design and consumer behaviour. She is a tenacious member of the team and brings a penchant for analytics and brand strategy to the table. In her spare time, she can be found cracking jokes at an open mic or bingeing a TV show.