Highlighter Studio — Shopify Design, Email Marketing, CRO & Ecommerce Strategy for DTC Brands ecommerce studio.

I work with scrappy, creative ecommerce brands to highlight their value and make better decisions. Shopify, Klaviyo, CRO, and strategy — one partner, full stack.

Ecommerce studio workspace grid
Studio cat overseeing Shopify projects
Liam Carmichael, Highlighter Studio founder
Creative inspiration glow
Ecommerce strategy lightbulb moment
Design element
Design element

Don't take my word for it.

Shopify

"Nothing short of remarkable. Masters at uncomplicating daunting tasks and executing flawlessly."

Andrew Lucas Basic Maintenance
Shopify

"A breath of fresh air. Intelligent, concise, and wielding broad understanding of design and function."

Bohdan Chreptak Biion Footwear
Email & Klaviyo

"Good people that make working together fun. Their handle on the platform is second to none."

Alan Wood Rally Beer
Strategy

"Best agency we've worked with. Liam and team bring true passion to each product."

Kevin McCroary Follow Your Legend
Shopify

"Liam and the team are the BEST. We couldn't do what we do without them."

Britt Hopkins Anice Jewellery
CRO

"Truly world-class. From communication to execution — everything excellent."

Jared Kwart Ry & Pen

Built with

Shopify Klaviyo Figma Notion ShopLift
Liam Carmichael

Your smart friend in ecommerce.

I'm Liam — former Shopify employee, now the sole operator behind Highlighter Studio. I've worked with thousands of stores across every category and I bring that experience to every engagement.

When you work with me, you get the person doing the work — not an account manager playing telephone. No layers, no handoffs, no surprises on the invoice.