Notes from the studio.
Honest thinking on ecommerce, email, CRO, and what it's like running a one-person studio.
9 posts
Email Segmentation Strategy for DTC Brands: RFM, Behavioral & Lifecycle How DTC brands should segment their email lists using RFM scoring, behavioral signals, and lifecycle stages — with practical frameworks for Klaviyo. 
Why Your Shopify Store Isn't Converting (And What to Do About It) Most Shopify stores leave money on the table with the same handful of mistakes. Here's what I see over and over — and how to fix it without a full redesign. The Ultimate Guide to Quality Control for Ecommerce Websites A pre-launch and post-launch quality control checklist for ecommerce websites — covering functionality, design, content, performance, and ongoing maintenance. Newsletter Welcome Email Series 101 How to structure a four-email welcome series for ecommerce — covering introductions, brand values, social proof, and conversion-focused calls to action. How to Craft Attention-Grabbing Email Subject Lines for Ecommerce Practical tips for writing ecommerce email subject lines that get opened — covering audience research, best practices, A/B testing, and real-world examples. Customer Lifetime Value: How Ecommerce Businesses Use CLV How to calculate, segment, and improve customer lifetime value for your ecommerce business — with practical strategies for AOV, purchase frequency, and customer lifespan. Unleashing Your Store's Potential: A Complete Guide to Ecommerce Conversion Rate Optimization A comprehensive guide to ecommerce CRO covering key metrics, conversion barriers, A/B testing strategies, and best practices for optimizing your online store. The Art Of Crafting Quality Ecommerce Customer Personas A practical guide to building data-driven customer personas for your ecommerce store — from research methods to driving business strategy. Crafting a Memorable Ecommerce Brand: Strategies and Tips For Building Brands How to build a memorable ecommerce brand through audience understanding, visual identity, brand voice, storytelling, and delivering on your brand promise.