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Customer Lifetime Value represents the total amount of revenue a business can expect to generate from a single customer throughout their entire relationship with the company. In this article we analyze how to calculate CLV, but most importantly, how ecommerce businesses optimize it.

Conversion rate optimization is the methodical process of examining, testing, and refining elements of an ecommerce website to boost the percentage of visitors who complete a desired action—be it making a purchase or signing up for a newsletter. In this article, learn some of our best practices for ecommerce CRO.

Branding plays an instrumental role in distinguishing your online store from the myriad of competitors and creating a memorable experience for your customers. But what makes an ecommerce brand memorable in the first place?

Ecommerce is too competitive to have a website that doesn’t work as intended. In this guide, we review key steps for website quality control and assuring you deliver a top notch customer experience.

When it comes to email marketing, a clever subject line can make all the difference. In the crowded inbox of your subscribers, your subject line is your first chance to grab their attention and entice them to open your email.

An ecommerce store that’s built for everyone typically works for no one. That's where customer personas come in! In this guide, we will build quality customer personas for your ecommerce store.