# Highlighter Studio

> Highlighter Studio is an ecommerce studio run by Liam Carmichael, helping DTC brands grow through Shopify design & development, Klaviyo email marketing, conversion rate optimization (CRO), and growth strategy.

## About

Highlighter Studio is a solo ecommerce studio based in Canada. Liam Carmichael has 8+ years of Shopify experience (including time working at Shopify), has built 110+ stores, and manages email programs, CRO experimentation, and strategic planning for DTC brands. The studio operates as a single partner across all four disciplines — Shopify, email, CRO, and strategy — rather than siloing them into separate teams.

## Services

- [Shopify Design & Development](/services/shopify): Custom store builds, migrations, theme development, and ongoing optimization.
- [Email Marketing & Klaviyo](/services/email): Automation flows, campaign strategy, audience segmentation, and full Klaviyo account management.
- [CRO & A/B Testing](/services/cro): Conversion rate optimization, A/B testing, UX auditing, and data-driven experimentation for Shopify stores.
- [Ecommerce Growth Strategy](/services/strategy): Strategic planning, analytics, customer research, and advisory services.

## Key Pages

- Homepage: /
- All Services: /services
- Blog: /blog
- About: /about
- Contact: /contact

## Blog Topics

The Highlighter Studio blog covers practical ecommerce strategy for DTC brands, including:
- Shopify store optimization and conversion
- Email segmentation, automation, and Klaviyo best practices
- CRO methodology and experimentation frameworks
- Growth strategy and retention marketing

## Contact

- Website: https://highlighter.studio
- Contact form: https://highlighter.studio/contact

## Optional

For the full-text version of this file with detailed page content, see /llms-full.txt